Sarah Graves, BS, PCC

Sarah passionately and practically pursues the development of leaders through intentional, organic growth. She emboldens leaders to create an environment where management is expansive, willing to move with agility beyond comfort zones, and to champion the individual and collective genius within the organization. With teams in transition she inspires connection, realignment and forward progress within the awkward movements of the changing landscape. Her belief is that coaching is as essential an element for an organization as the product or service the company produces. “An employee who grows personally, grows professionally” and coaching seeds growth. 


Sarah coached teams from opening restaurants to launching new products to expanding and implementing market teams and programs.  Her experience in recruitment, training, preparation, strategy, has demonstrated consistently excellent results.


Sarah holds an Associate of Arts degree in Psychology from Trinity Western University and a Bachelor of Science degree in Political Science from Portland State University.

Sarah is an ICF Credentialed Coach with over 500 hours. She has over 30 years of experience in the wine and food industries.  She is a Certified Specialist of Wine & a Certified Specialist of Spirits. 

She received Young’s Market Company’s 2013 “Best in the West” Inspirational Beyond Limits Award.

Sarah serves on the Board of Directors for the International Coach Federation Oregon State Chapter as the President.  She is in her 10th year serving on the Procurement Committee for Classic Wines Auction, one of the nation’s Top 10 wine fundraisers for children’s charities.

Success Stories

  • Wine Company Vice-President of the Indie/Luxury Division coached actualizing intentional goals by manager. This development increased sales during a downturn in the economy.  The double-digit success emboldened the management team. They went on to create programs that impacted every division in the company throughout the state.
  • As Sales Director a performance gap was identified. Coached for collaboration and contribution with the team, the community of local winery owners and restaurants. The increase sales of Oregon wines and exciting educational events created a new level of success and satisfaction. The sales and distribution grew 34% and 166% respectively which exceeded the goals and set the stage for sustainable growth and expansion in the market. 
  • Certification for Wine & Spirits by sales teams was an initiative implemented, reinforced and coached. The original team selected for the CSW training and testing exceeded the average pass rate by 20%. Coaching using vision and purpose, heightened with inspirational presentations by team members manifested a committed team attaining and exceeding their goals.